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Meat the Alternative: Australia's $3B Opportunity

With Australia’s plant-based meat sector on the cusp of massive expansion, how does rising consumer and retailer interest translate to new business and agricultural opportunities for the nation?

This first-of-its kind economic analysis reveals the size and economic contribution of plant-based meat in Australia today and in 2030, based on world-first research by Deloitte Access Economics.

Meat Re-imagined: The Global Emergence of Alternative Proteins

From plant-based beef to chicken grown from cells, alternatives to conventional meat are attracting considerable innovation and investment worldwide.

Learn more about what this global trend means for Australian business, agriculture and science in this global literature review.

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