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The future
of food

We help leaders in Australia and New Zealand understand alternative proteins and unlock their potential for the benefit of the environment, our health and food security.


Magic Valley launches lamb meatballs on tail of MLA’s lamb ad

From the Executive Director’s desk

It’s Sam Kekovich season again (generally understood simply as summer = BBQs) and time for the much-anticipated epitome of Australian humour that forms the latest marketing effort in MLA’s twenty-year-long “its un-Australian not to eat lamb” campaign.  

Brilliantly crafted by the creative geniuses at The Monkeys, the latest lamb ad sees the once blokey, deadpan, mildly confronting ex-footballer Kekovich of old transmogrified into the culture-creating unifying force of reason bringing Australians together: no divisions are so great that generation gaps and ideological differences can’t be bridged around the BBQ and the magnetic allure of the aroma of a grilled lamb chop. 

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Food Frontier’s mission

We advance dialogue and decision-making to accelerate the market development of alternative proteins, unlocking economic, environmental and health benefits.

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Our expertise

Thomas King
Founder and Chair
Image of Anne Astin
Anne Astin AM PSM PhD
Non-Executive Director
David Bucca
Non-Executive Director
Kat Dunn
Non-Executive Director
Dr. Simon Eassom
CEO and Executive Director
Susie O’Neill
Head of Industry Engagement
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Megan Redmond
Head of Government Relations and Policy
Klara Kalocsay
Head of Research Strategy

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Join us in addressing climate, health, and humanitarian crisis by advocating for food systems change.

Your support can help us provide future generations with healthier protein choices and create a better world.

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We’ve supported Food Frontier from its early days and continue to be impressed by the team’s disciplined, sophisticated and highly strategic approach, which has achieved exponential influence for an organisation of their size. We could not be prouder to continue our support of their work to accelerate essential progress towards making our food systems safer, and more sustainable.

Nick Chadwick


Food Frontier really helped us when we were establishing our plant-based start-up Eighth Day Foods. We are using a novel ingredient, and Food Frontier’s comprehensive and accurate resources helped us learn about how to market our product. They also made introductions to the people we needed for capital raising and industry connections, and were very enthusiastic about our success.

Jen Drew


Had it not been for a conversation with Food Frontier, I'd likely still be in fintech – but Food Frontier inspired me to start All G. We’ve built an amazing team reimaging meat and dairy using plant proteins and precision fermentation, and are well on our way with our Series A raise - already securing $25 million in investment with more announcements to come. Together we are designing a sustainable food future, by creating alternative proteins in dairy and meat categories. Thank you Food Frontier for your independence, your research, insights and connections – your leadership is gold!

Jan Pacas


Food Frontier’s trusted research data and insights assisted us in building our business case to successfully secure state government funding for our plant processing facilities in South Australia–one of the largest for public/private investment in this sector.

Phil McFarlane

Co-Founder & Director

Our collaborators

Our work towards a sustainable, safe and diversified protein supply is furthered through the collective impact of our collaborators, including:

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