We future-proof our food system by accelerating PROTEIN INNOVATIONS that are better for people
and the planet.
New Economic Report
Discover the size-of-the-prize for plant-based meat in Australia
I believe that in 30 years or so ... all meat will either be clean or plant-based, taste the same and also be much healthier for everyone.
If we can grow the meat without the animal, why wouldn't we?
Why rely on animals to convert plants into meat? Going directly to plants is more efficient, safer and will become cheaper. That’s what we’re doing.
The future is about a plant-based diet, even for the meat-eaters.