I believe that in 30 years or so ... meat will either be clean or plant-based, taste the same and also be much healthier for everyone.

If we can grow the meat without the animal, why wouldn't we?

Why rely on animals to convert plants into meat? Going directly to plants is more efficient, safer and will become cheaper. That’s what we’re doing.

The future is about a plant-based diet, even for the meat-eaters.