think tank and
industry advisor for
alternative proteins in Australia & New Zealand.
We believe plant-based meat and cultivated meat can help overcome major environmental and public health threats in the Asia Pacific. We help leaders across Australia & New Zealand champion this opportunity.
New Research Out Now
Discover the latest plant-based consumer and industry insights for Australia & New Zealand
I believe that in 30 years or so ... meat will either be clean or plant-based, taste the same and also be much healthier for everyone.
If we can grow the meat without the animal, why wouldn't we?
Why rely on animals to convert plants into meat? Going directly to plants is more efficient, safer and will become cheaper. That’s what we’re doing.
The future is about a plant-based diet, even for the meat-eaters.