2021 Plant Based Meat Labelling Analysis

The labelling of plant based meat alternatives – a category that’s grown to include a wide variety of products in Australian supermarkets – was the subject of a 2021 Senate Inquiry. As in-depth evidence to inform this process, this quantitative analysis of front-of-pack labels of 252 plant-based meat alternatives on sale in July 2021 provides comprehensive data on how products are labelled across the entire category.

For research methodology and product data, click here. Access the key findings report in the ‘Download’ form.

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