Tesco, the U.K.’s largest food retailer, is adding more plant-based meat brands to its shelves with its latest announcement of new products from THIS, following recent additions from Squeaky Bean and Meatless Farm.
“I’ve noticed the demand for plant-based innovation is growing at a rapid pace, with more and more interest coming from the flexitarians (or accidental reducers),” explained Tesco’s Plant-based Buying Manager.
“The demand has grown at an astounding rate and will most likely continue as more and more consumers become environmentally and health conscious.”
READ MORE: THIS launches plant-based product range in Tesco [Food & Drink International]