Australian supermarket giant Woolworths has unveiled an emphasis on plant-based products will help it reach the goals set out its new 2025 Sustainability plan.
Woolworths noted it shares its consumers’ concerns about the environmental impact of livestock, with one of its goals being “Lead the future of protein”, which it plans to do through partnerships and actively expanding its range of plant proteins.
The supermarket has also committed to “making it easy for consumers to eat sustainably and affordably, by balancing animal, plant and novel proteins in their diets.” Metrics and approaches to the new “responsible protein” policy will be unveiled in 2022.
The move by Woolworths is not the first by a major retailer to emphasise plant-based meat alternatives to improve its sustainability credentials. Last year, British supermarket Tesco committed to increasing the sales of plant-based products in its stores by 300% by 2025, whilst Marks & Spencer announced an innovation hub to develop sustainable food products, such as plant-based meats.