Australian start-up Vow has pledged to take the cell-based meat sector in a different direction by cultivating meat from animals beyond traditionally domesticated farm animals.

Vow co-founder and CCO Tim Noakesmith said going beyond the five most common domesticated animals – chicken, cattle, fish, sheep and pigs – is about creating a new category of food entirely and “offering a unique culinary experience, bringing more products that can appeal to different consumer groups in different markets and offer more choice.”

Vow’s initial strategy is to work with high-end chefs, and then move to bringing their own branded products to market. The company previously produced cell-cultivated kangaroo dumplings in 2019, marking the world’s first example of cell-cultivation from an undomesticated animal.

READ MORE: Cell-based tortoise, yak and lion? Australia’s Vow seeks to create exotic cultured products  (Food Navigator)