Australian plant-based meat company v2food is continuing its retail expansion, announcing that it will now be stocked in 600 Woolworths stores across the country. The move follows the company’s first retail partnership with Drakes Supermarkets, launched in August.
Woolworths plant-based category manager Mauro Pisani said the retailer was excited to add v2mince and v2burgers to their existing meat alternatives line-up, noting that the continuing growth of plant-based options demonstrated their popularity with customers.
Nick Hazell, founder and CEO of v2food, said attractive alternatives to meat are necessary to support Australians in reducing their meat intake, as more consumers begin to understand the environmental impacts of their diet against the backdrop of a growing global population.
“People’s habits are only going to change if they have alternatives that taste just as good as the real thing, at a fair price and which can be easily replicated in their favourite meals,” said Hazell. “We now have a real chance to show Aussies how good plant-based meat can taste, helping them make food choices that are better for the planet.”
READ MORE: Aussie plant-based meat start-up v2food signs huge deal with Woolworths [News.com.au]