Weeks after announcing major foodservice partnerships, plant-based meat company MEET has expanded its retail presence across the country with its range of plant-based products landing in the freezer section of 820 Coles supermarkets nationwide.

MEET co-founder and CEO, Matt Dunn, explained that the company has worked for 15 years to perfect the taste and texture of its plant-based meat range, which also achieved a 4.5 star health rating.

“We’re extremely proud to partner with Coles and offer our healthy range of frozen, plant-based meat products that look, smell and taste like meat,” Dunn said. “Whether you’re a vegan, vegetarian or flexitarian, the whole family can enjoy our range of products that look, smell, and taste like meat – without any trace of animal products.”

Research from Colmar Brunton and Food Frontier found that one in three Australians are either ‘flexitarians’ or meat-reducers. Coles General Manager for Dairy, Frozen and Convenience, Charlotte Rhodes noted that the retailer was responding to consumer demand, saying “Plant-based diets have grown in popularity over the past decade.”

“At Coles, we strive to deliver only quality products to our customers. That’s why we’re excited to partner with MEET, an Australian-made, owned and operated family business, to meet the growing demand for plant-based meat alternatives in Australia.”

Earlier this year, MEET announced that a number of popular foodservice venues will begin to incorporate MEET products into their menus, including Hard Rock Cafe, Johnny Rockets, Burger Love and Burger Urge.

READ MORE: Meet the next-gen plant-based meat startup (RetailWorld)

READ MORE NEWS: foodfrontier.org/news