Board profile

Mitchell Price is a highly experienced strategic leader with a proven track record across government, communications, and business within the technology, mobility, travel and tourism sectors. As the former CEO of ASTRA, a non-profit organisation, he successfully led initiatives in advocacy, member engagement, and financial sustainability. Mitchell also brings extensive board experience, having served as a Non-Executive Director for several organisations, where his expertise in governance, risk management, and strategic oversight was instrumental.

With over 15 years of experience, Mitchell has worked at all levels of government, specialising in policy development, stakeholder management, and navigating complex regulatory environments. He was instrumental in leading global mobility company Lime’s entry into key international markets, including Australia, New Zealand, South Korea, Singapore, Japan and Europe. In recent years Mitchell has also led a public affairs and strategy firm as Managing Partner.