New Zealand company Sunfed Meats has released their latest plant-based meat product, Boar Free Bacon, appearing in stores around New Zealand this week.

It seems that the Bacon already has some fans. Despite being the only plant-based meat company to attend New Zealand’s Meatstock Festival earlier in 2020, Boar Free Bacon garnered rave reviews from meat eaters at the event and “swamped” the stand for second servings.

Sunfed founder Shama Sukul Lee says she’s managed to recreate the “gold standard” of meat alternatives, with bacon often named as the product meat eaters say they can’t live without. “It sizzles like bacon, it has that classic bacon smell. When you bite into it, it gives you the full bacon experience,” says Ms Sukul Lee.

READ MORE: Kiwi company’s meatless bacon hitting supermarket shelves soon [TV NZ]