Australia & New Zealand

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Two countries that are exceptionally well-placed to lead the development, production and export of plant-based meat, precision fermentation products and cultivated meat in the Asia Pacific region. Here's why.
Ripe local consumer markets
Australia is the third fastest-growing market in the world for plant-based foods, while more than a third of New Zealanders say they are reducing their meat consumption, or eating none at all. Australia’s market for plant-based meat is expected to reach A$3B by 2030.
World-class research & development capabilities
Australia and New Zealand’s expertise and infrastructure in plant biology, food science and regenerative medicine position them as ideal bases for plant-based meat alternatives and cultivated meat development. New Zealand ranks fourth and Australia ranks fifth globally for biotechnology innovation.
Global leaders in agriculture and food production
Australia and New Zealand are primed to become regional influencers in alternative protein innovation, with their advanced agricultural sectors, proximity to Asia, and established “clean, green” food reputation. Both nations are early adopters of the latest agricultural practices.
Secure, supportive commercial environments
Australia’s intellectual property laws are ranked second in its region, and fifteenth overall in the world. Australia and New Zealand’s governments can direct their attractive tax benefits and incentives to new alternative proteins research, development and manufacturing to spur sectoral growth.
Strong investment appetite
In FY20 alone, $1.5B was invested in plant-based meat around the globe from venture capital firms, tech billionaires, the world’s largest meat companies and others, driving growth in the industry. Down under, alternative proteins companies have raised tens-of-millions in investment from 2018-2020.
Premiere gateway to Asia
An unassailable international reputation for producing high quality and safe agricultural products, combined with free trade agreements across much of Asia, make Australia and New Zealand prime locations for alternative protein innovation.

The opportunities are ripe