Australia & New Zealand

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Two countries that are exceptionally well-placed to become leaders in the development, production and export of plant-based and cell-based meat innovations within the Asia Pacific region. Here's why.
Ripe local consumer markets
Australia is the third fastest-growing market in the world for plant-based foods, while New Zealand’s rate of plant-based eating has grown almost 30% in 5 years. Australia’s market for packaged plant-based foods is expected to reach $215M by 2020.
World-class science and technology capabilities
Australia and New Zealand’s expertise and infrastructure in plant biology and food science position them as ideal bases for plant-based and cell-based meat development. Australia ranks fifth globally for biotechnology innovation.
Global leaders in agriculture and food production
Australia and New Zealand are primed to become regional influencers in protein innovation, with their large agricultural sectors, proximity to Asia, and established regional relations. Both nations are early adopters of latest agricultural practices.
Secure, supportive commercial environments
Australia’s Intellectual property laws are ranked second in its region, and fifteenth overall in the world. Both Australia and New Zealand offer attractive tax benefits and incentives for new research, development and manufacturing across sectors.
Strong investment appetite
As food innovation sweeps the globe, more investors are showing interest in cross border ventures, or investments outside of their regional base. Australia and New Zealand appeal to investors seeking opportunities in the populous Asia Pacific.
Premiere gateway to Asia
An unassailable international reputation for producing high quality, sustainable and safe agricultural products, combined with free-trade agreements across much of Asia, make Australia and New Zealand prime locations in the Asia Pacific.

The opportunities are ripe

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