After hinting at the company’s impending expansion down under during this year’s Consumer Electronics Show in Las Vegas, Impossible Foods is now solidifying its market entry with the hiring of an Australia and New Zealand Country Manager. This is part of the company’s continued expansion across the globe, fuelled by cumulative investments of $1.3 billion since it was founded.

Impossible will enter an expanding AU/NZ plant-based meat market, joining emerging and established local brands such as Sunfed, Eaty, Fable Food Co and v2food.

READ MORE:  Impossible Foods is hiring in Australia, confirming the US plant-based meat company is taking a shot at the local market [Business Insider]