In good news for European consumers, the EU government has rejected a proposed labelling amendment that would have restricted plant-based meat labelling from using terms like ‘burger’ and ‘sausage’.
Food Frontier Director of Policy and Government Relations Sam Lawrence spoke to Australia’s Weekly Times about the decision, saying the EU Parliament “voted for common sense” in rejecting the proposed restrictions.
“Research here in Australia shows existing plant-based labelling is fit-for-purpose. In fact [nationally representative research found that] 91% of Australians and 94% of New Zealanders have never mistakenly purchased a plant-based product thinking it was its animal-based counterpart, and vice versa.”
Lawrence said it was clear consumers were not confused when it came to buying meat or alternative-meat products, or understanding plant-based meat labelling. “Plant-based meats in supermarkets today have highly visible product qualifiers that define their content.” He continued: “Plant-based meats in supermarkets today have highly visible product qualifiers that define their content. Terms like ‘vegie’ and ‘meat-free’ indicate a plant-based product’s contents, paired with terms such as ‘burger’ and ‘mince’ that define their utility”.
In other comments, Lawrence explained that the evidence is clear – consumers are not confused, and global authorities agree: it’s time to put this conversation to bed in Australia and New Zealand.
READ MORE: EU parliament overturns ban on fake-meat labelling rules [Weekly Times]
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